SHEIN US
SHEIN Distribution Corporation (US Headquarters)
Managed the social media presence and audience engagement for one of the world’s largest online fashion retailers, serving customers in over 230 countries and regions. Developed and curated high-performing content across Instagram, TikTok, YouTube, and Pinterest, highlighting product launches, fashion trends, and brand initiatives while supporting awareness of sustainability and social responsibility efforts.
Since starting at SHEIN in April 2023, I have led the team in growing our account visibility across all platforms.
Engagements across all platforms increased by 171%
Grew account following on TikTok by 49%
Grew account following on Instagram by 9.5%
Click here to see SHEIN’s Instagram
Below is a list of social campaigns I’ve managed from trend ideation and strategy to final execution and reporting.
Notable Campaigns:
SHEIN x Breakaway Music Festival
SHEIN x Anastasia Karanikolaou
Evergreen/Original Content
Social Content Examples
