SHEIN US

SHEIN Distribution Corporation (US Headquarters)

As a Social Media Manager at SHEIN Distribution Corporation, I oversee the online presence and engagement of one of the world's leading online fashion retailers, reaching over 230 countries and regions. I create and curate captivating content across various platforms, such as Instagram, TikTok, YouTube, and Pinterest, to showcase SHEIN's diverse and trendy products, as well as to promote its social responsibility and sustainability initiatives.

Since starting at SHEIN in April 2023, I have led the team in growing our account visibility across all platforms.

  • Post reach improved by +491.99%

  • Engagements increased by 274%

  • TikTok video views have increased by +592.45%

  • Grew account following across all platforms by 15%

  • Improved post reach by 491.99%

Click here to see SHEIN’s Instagram

Below is a list of social campaigns I’ve managed from trend ideation and strategy to final execution and reporting.

Notable Campaigns:

SHEIN x Lele Pons

SHEIN x Guidice Girls

SHEIN x Breakaway Music Festival

SHEIN x Christiana Moore

SHEIN x Anitta

SHEIN x One Music Festival

SHEIN x Sanya Richards-Ross

SHEIN x Chantel Jeffries

SHEIN x Anastasia Karanikolaou

SHEIN x Wife of the Party

2023 SHEIN x Klarna Tour

SHEIN x The Future X

2024 30 Days of Sleigh

SHEIN x Candylover89

Evergreen/Original Content

Social Content Examples

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