BEHR Paint
TBWA\Chiat\Day\LA Client
While working at TBWA, I was responsible for BEHR Paint’s organic social media including; social media management across all platforms, paid asset trafficking and organic social strategy. Outside of my day to day responsibilities, I was also responsible for ensuring that national social campaigns launched without a hitch and providing creatives with best practices and feedback. Scroll down to see a few BEHR Paint campaigns that I had the pleasure of working on.
Click here to see BEHR’s Instagram
Notable Campaigns:
2022 Color of the Year
Katy Perry x BEHR #MusicInColor w/ Spotify (2022 Clio Award Winner)
The Home Edit Partnership
Dynasty Food Fight Sweepstakes
Doodles x BEHR NFT Activation at SXSW 2022
Doodles Partnership SXSW 2022
Katy Perry #MusicInColor Campaign

National Margarita Day Palette
BEHR Dynasty Sweepstakes / Influencer Campaign
The Home Edit Partnership
2022 Color of the Year Campaign

National Pie Day Palette

User-Generated Content

Winter Palette
Behind The Scenes - Katy Perry #MusicInColor Campaign

User-Generated Content
Katy Perry #Play Residency Giveaway

User-Generated Content

User-Generated Content

User-Generated Content

Fall Color Palette

User-Generated Content

User-Generated Content

User-Generated Content

User-Generated Content

User-Generated Content

Influencer Content

User-Generated Content

Color of the Month

User-Generated Content